You can also find comfort in
Nov 29, 2023 3:34:31 GMT -5
Post by Horror content on Nov 29, 2023 3:34:31 GMT -5
Thus, hybrid creators feel comfortable creating different media and use this to their advantage to increase and strengthen their engagement with the audience. So it’s very likely that C Level Executive Email Lists these hybrid creators and continually remixed trends will become the new norm.
Besides videos, another popular way to produce and consume remixable content these days is through memes.
63% of Gen Z followed one or more meme accounts in the last 12 months.
57% of Gen Z agree they like it when brands participate in memes.
This format is a highly interactive cultural expression that can provide diverse and creative content productions.
Responsive Creativity
Responsive creativity refers to the tendency to create and consume content to meet psychological and emotional needs. YouTube noticed that people were turning to videos that address specific personal needs, such as relaxing content formats and ASMR, which have become increasingly popular during the pandemic.
As a result, 83% of Gen Z used YouTube to watch content that helped them relax.
These “comfort creators” are a recent phenomenon where audiences identify creators whose familiarity offers them comfort. 69% of Gen Z agree that they often find themselves watching creators or content that they find comforting, and 82% have used YouTube to watch content that made them feel nostalgic.
That’s what 53% of Gen Z agree on!
It may seem contradictory, but for a part of this generation, horror content serves as a kind of “ointment” for anxiety and trauma, as well as the calming content for another portion of these young people.
Besides videos, another popular way to produce and consume remixable content these days is through memes.
63% of Gen Z followed one or more meme accounts in the last 12 months.
57% of Gen Z agree they like it when brands participate in memes.
This format is a highly interactive cultural expression that can provide diverse and creative content productions.
Responsive Creativity
Responsive creativity refers to the tendency to create and consume content to meet psychological and emotional needs. YouTube noticed that people were turning to videos that address specific personal needs, such as relaxing content formats and ASMR, which have become increasingly popular during the pandemic.
As a result, 83% of Gen Z used YouTube to watch content that helped them relax.
These “comfort creators” are a recent phenomenon where audiences identify creators whose familiarity offers them comfort. 69% of Gen Z agree that they often find themselves watching creators or content that they find comforting, and 82% have used YouTube to watch content that made them feel nostalgic.
That’s what 53% of Gen Z agree on!
It may seem contradictory, but for a part of this generation, horror content serves as a kind of “ointment” for anxiety and trauma, as well as the calming content for another portion of these young people.